The Sweet Carolina Brand
The Sweet Carolina logo is the heart of our brand and should always appear clear, confident, and consistent. Use the primary logo whenever possible, and choose approved color variations only when needed for contrast or readability. Always give the logo breathing room — nothing should crowd, overlap, or compete with it. The logo should never be stretched, squished, recolored, rotated, or decorated with effects. Use official logo files only, selecting SVG or EPS for print and PNG for digital use.
Colors
Sweet Carolina's colors are bold, refreshing, and inspired by the Carolina mountains and sky. Always use the approved color palette. Avoid unapproved colors or altered shades.
Typography
Use the approved brand fonts consistently across print and digital. Avoid substituting fonts or altering letterforms.
Headline — Tusker Grotesk 4600 Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Subhead — Tusker Grotesk 3500 Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Body — Sahitya Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
0123456789
The Sweet Carolina Mountains
The mountains are a visual anchor for the Sweet Carolina brand, symbolizing origin, purity, and the natural environment that defines the Carolinas. Their layered, hand-painted style adds warmth and personality. As a background or accent element, the mountains create a sense of place and story, helping the brand feel rooted, trustworthy, and distinctly Carolina.